The 2013 Investec Super Rugby champions took the development of their 2014 jersey very seriously. The team met with renowned Māori designer and artist Dave Burke, and colleagues Luke Crawford and Wally Rifle, to create a jersey that truly embraced their pride, passion and empathy with the central North Island. They worked closely with a group of Māori advisers, including the New Zealand Māori Rugby Board, to ensure the designs used are appropriate and meaningful.
The jersey design is centred on three main themes:
- Kotiate (central shape in black) are hand-held clubs used by chiefs in warfare;
- Awa (flowing yellow kowhaiwhai) are waterways which when combined into a single centralised flow become unstoppable;
- Ara Poutama (Red background) is the stairway to success urging players toward continued development and growth.